Privacy Policy

Last updated: February 2026

Easy Burial Quote, operated by DSLC Insurance ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, call our phone lines, or interact with our services.

By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of personal information when you interact with our website, submit a quote request, or contact us by phone or text message:

• Contact Information: Name, phone number, email address, and mailing address.
• Demographic Information: Age, date of birth, gender, state of residence, and tobacco use status.
• Health Information: Responses to health-related qualification questions necessary to provide insurance quotes.
• Technical Information: IP address, browser type, device type, operating system, referring URLs, and pages visited on our website.
• Communication Records: Records of phone calls, text messages, and emails exchanged with our team.
• Marketing Data: UTM parameters, campaign source, and other tracking data used to measure advertising performance.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide you with personalized burial and final expense insurance quotes.
• To compare rates across our partner insurance carriers on your behalf.
• To contact you by phone, text message, or email regarding your quote request.
• To process and facilitate insurance applications with our carrier partners.
• To improve our website, services, and customer experience.
• To comply with legal and regulatory requirements.
• To detect and prevent fraud or other harmful activities.

3. Cookies and Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and measure advertising effectiveness. These technologies help us:

• Remember your preferences and language settings.
• Understand how visitors use our website.
• Measure the effectiveness of our advertising campaigns.
• Deliver relevant content and improve site functionality.
• Serve targeted advertisements on third-party platforms.

You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.

We use the following third-party analytics and advertising services, each of which places cookies or similar technologies on your device:

3a. Google Analytics 4

We use Google Analytics 4 (measurement ID: G-GVX2RCFEE3), a web analytics service provided by Google LLC, to collect and analyze anonymous usage data about how visitors interact with our website. Google Analytics 4 uses first-party cookies and collects the following types of data:

• Page Views: Which pages you visit on our website, how long you spend on each page, and the order in which you view them.
• Scrolling Behavior: How far you scroll down each page, helping us understand which content is most engaging.
• Click Interactions: Outbound link clicks, file downloads, and interactions with site elements such as buttons and forms.
• Session Data: Session duration, number of pages viewed per session, and whether you are a new or returning visitor.
• Device and Browser Information: Browser type and version, operating system, screen resolution, and device category (desktop, tablet, or mobile).
• Geographic Data: Approximate location derived from your IP address (city/region level; your full IP address is not stored by Google Analytics 4).
• Traffic Source: How you arrived at our website (e.g., search engine, direct visit, social media, or advertising campaign).

Google Analytics 4 data is collected anonymously and aggregated. We do not use Google Analytics to collect personally identifiable information, and IP anonymization is enabled.

Google Analytics Cookies: Google Analytics sets cookies such as _ga and _ga_GVX2RCFEE3 on your device. These cookies are used to distinguish unique users and sessions. The _ga cookie expires after 2 years; session-level cookies expire after 30 minutes of inactivity.

Opt Out of Google Analytics: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, which is available for all major browsers. You may also block Google Analytics cookies through your browser's cookie settings.

For more information about how Google collects and processes data, please review Google's Privacy Policy and How Google Uses Information from Sites that Use Google Services.

3b. Meta Pixel (Facebook/Instagram)

We use the Meta Pixel (pixel ID: 4011100689034893), a tracking technology provided by Meta Platforms, Inc. (formerly Facebook, Inc.), to measure the effectiveness of our advertising on Facebook and Instagram, and to deliver targeted advertisements to users on those platforms. The Meta Pixel collects the following types of data:

• Page Views: Which pages you visit on our website, enabling us to measure whether our Facebook and Instagram ads are driving traffic.
• Conversion Events: Actions you take on our website after clicking one of our ads, such as submitting a quote request form or initiating a phone call.
• Button Clicks and Form Interactions: Interactions with buttons, links, and forms on our website that indicate engagement or intent.
• Device and Browser Information: Browser type, operating system, device type, and screen resolution.
• Referral Data: The URL of the page you were on before visiting our website, including Facebook or Instagram ad identifiers.
• Hashed User Data: If you submit a form on our website, certain data (such as your email address or phone number) may be hashed (encrypted) and sent to Meta for the purpose of matching your visit to your Facebook or Instagram profile to measure ad effectiveness. This data is transmitted in hashed form and cannot be read by third parties.

The Meta Pixel enables Meta to show our advertisements to people who have previously visited our website (known as "retargeting") and to find new audiences similar to our existing visitors (known as "lookalike audiences"). Meta may also use the data collected by the pixel to improve its own advertising products and services.

Meta Pixel Cookies: The Meta Pixel sets cookies such as _fbp (first-party cookie used to identify your browser, expires after 90 days) and relies on cookies set by Meta on its own domains (such as fr, datr, and c_user) when you are logged into Facebook or Instagram. These cookies allow Meta to associate your website visit with your Meta account for ad targeting purposes.

Opt Out of Meta Pixel Tracking: You can control how Meta uses data for advertising by adjusting your ad preferences in your Facebook or Instagram account settings:

• Visit Facebook Ad Preferences to manage the ads you see and control how your data is used for ad targeting.
• Visit Facebook Cookie Policy for details on how Meta uses cookies.
• Visit the Digital Advertising Alliance's opt-out page to opt out of interest-based advertising from participating companies, including Meta.
• You can also block Meta Pixel cookies through your browser's cookie settings or by using a privacy-focused browser extension.

For more information about how Meta collects and processes data, please review Meta's Privacy Policy.

3c. Your Choices Regarding Tracking Technologies

In addition to the specific opt-out mechanisms described above for Google Analytics and Meta Pixel, you have the following general options for managing tracking technologies:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. Note that disabling cookies may affect the functionality of our website.
• Do Not Track: Some browsers offer a "Do Not Track" (DNT) setting. While there is no industry standard for how websites should respond to DNT signals, we respect your choice to use such features.
• Industry Opt-Out Tools: You can opt out of interest-based advertising from many participating companies through the Digital Advertising Alliance or the Network Advertising Initiative.
• Mobile Devices: On mobile devices, you can limit ad tracking through your device's privacy settings (e.g., "Limit Ad Tracking" on iOS or "Opt Out of Ads Personalization" on Android).

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols.
• Secure storage of personal data with access controls.
• Regular review of our security practices and procedures.
• Employee training on data protection and privacy.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.

5. Third-Party Sharing

We may share your personal information with the following categories of third parties:

• Insurance Carriers: We share your information with our partner insurance carriers (such as Mutual of Omaha, Americo, Nationwide, Guardian, Protectant Life, and Globe Life) to obtain quotes and facilitate policy applications on your behalf.
• Service Providers: We may share information with trusted service providers who assist us in operating our website, processing data, or delivering services, subject to confidentiality agreements.
• Legal Compliance: We may disclose your information when required to do so by law, regulation, or legal process, or to protect our rights, property, or safety.

We do not sell your personal information to third parties for their own marketing purposes.

SMS/Text Messaging Data: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. TCPA Compliance

By providing your phone number and submitting a quote request through our website, or by calling or texting our phone lines, you provide your express written consent to receive:

• Phone calls (including calls made using an automatic telephone dialing system or prerecorded voice) from Easy Burial Quote and DSLC Insurance at the phone number you provided.
• Text messages (SMS/MMS) from Easy Burial Quote and DSLC Insurance regarding your insurance quote, policy information, and related services.

You understand that consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies.

You may opt out of receiving text messages at any time by replying STOP to any message. You may opt out of receiving phone calls by informing our representative during a call or by contacting us at the information provided below.

7. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
• Right to Opt Out: You may opt out of the sale or sharing of your personal information. As noted above, we do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise your California privacy rights, please contact us using the information provided below. We will verify your identity before fulfilling any request.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

• Email: [email protected]
• Phone: 1-888-260-EASY (1-888-260-3279)
• Company: Easy Burial Quote / DSLC Insurance